Mastering the Art of Self Promotion Via Marketing


You’ve likely seen it on your personal feed: Instagram ads promising $10,000 per month, or those who constantly talk about themselves on LinkedIn. Or the traditional influencer. These are all examples of self-promotion through marketing, and though they can be a bit annoying, they are effective when executed correctly.

Self-promotion is important as it can raise awareness of your talents and abilities. This can lead to opportunities to help you progress your career or change professions. You are also able to share your achievements with other people who may be able to help in the future. Without it, you risk being a victim of the work of others, and leaving opportunities on the table.

However it can be a challenge to master the art of self-promotion because it’s sometimes difficult to judge how much is too much or when you might be perceived as an over-the-top braggart. Numerous studies have proven that braggadocio can make people feel annoyed, jealous and can even result in negative performance evaluations.

Self-promotion that is constructive, on other on the other hand, is about showing your unique value proposition to the people around you. It focuses on demonstrating to others what you are good at and why you’re the best at it and how you can solve their issues. This can be a difficult task for many, especially those who struggle with impostor syndrome or feel uncomfortable being open about their accomplishments. The art and science of self-promotion could lead to more opportunities in the workplace.

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