WATCH | Charles Barkley – I May Be Wrong (But I Doubt It)

hqdefault WATCH | Charles Barkley   I May Be Wrong (But I Doubt It)

 

 

A global music video takeover across all channels was the inspiration for the glorious design mayhem and vivid pop culture referencing within the new Charles Barkley music video “I May Be Wrong (But I Doubt It)”. With a wink and a nod to user-generated content, Superfad crafted 40 different scenes to illustrate the Spike Lee directed footage of NBA legend Charles Barkley who makes the hip hop scene with his Cool & Dre remix track.

Listen here to Barkley with The Round Table on KJOX in Birmingham

Client: T-Mobile
Launch Date: February 17, 2011

Agency: Publicis/Seattle
Chief Executive Officer: Bob Moore
Executive Creative Director: Andrew Christou
Group Creative Director/Art
Director: Rob Hollenbeck
Creative Director/Copywriter: Steve Williams
Director of Content: Jeff Beverly
Producer: Leslie DiLullo
Director of Business Affairs: Bonnie Thatcher

Production Company: Pony Show Entertainment
EPs: Susan Kirson and Jeffrey Frankel
Producer: Fern Martin
Director: Spike Lee
Director of Photography: Matthew Libatique

Animation/Design/Edit: Superfad
Creative Director: Justin Leibow
ACD: Jason Cook & Rich Scurry
Designers: Jason Cook, Rich Scurry, Andrew Zaozirny, Eileen Hsu, Clarice Chin, Allen Lau, James Levy, Adam Greene
3D Animation: Jake Portman, Andrew Soria, Nadia Tzuo, DeAndre Moore, Adam Greene
2D Animation/Tracking: Miles Kinghorn, Anastacio Gallardo, Isaac Woodby, Claudia Yi Leon, Andrew Soria, Jake Portman, Adam Greene, Nadia Tzuo, Rich Scurry
Editor: Charles Jensen
Executive Producer: Kevin Batten
Head of Production: Darren Jaffe
Producer: Sarah Casillas

Original Music: Cool & Dre
The TV Commercial titled Charles Barkley – I May Be Wrong (But I Doubt It) was done by Publicis Seattle advertising agency for product: T-Mobile (brand: T-Mobile) in United States. It was released in the Feb 2011.

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