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Devastating facts: In Serbia in average 1500 persons take their own lives per year, 40 jumping from Belgrade bridges.

Idea: For this specific action, we have chosen biggest Belgrade bridge. From the bridge we have projected a message with phone number of the Suicide Prevention Office. The projected message and phone number can be seen when looking down from the bridge only.

Advertising Agency: McCann Erickson Belgrade Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Creative coaching: Milos Stankovic, Yaniv Mlinarski
Published: August 2010

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