World Leaders Controversial Kissing Ad Campaign

obama World Leaders Controversial Kissing Ad Campaign

Charles Platiau / Reuters

People walk past an advertisement in Paris that features President Obama kissing Chinese President Hu Jintao. The ad campaign features world leaders kissing each other on the mouth, which Benetton says supports the Unhate Foundation, which opposes the culture of “hate” and is “aimed at exorcising the ‘fear of the other,’ “ according to the campaign’s Web site.

pope World Leaders Controversial Kissing Ad Campaign

Benetton has pulled a controversial ad that shows Pope Benedict XVI kissing Muslim leader Mohammed Ahmed Al Tayeb, the grand sheikh of the Al Azhar Mosque in Cairo, on the lips. The ad was launched on Wednesday but lasted less than 24 hours before the Vatican stepped in to protest.

Duh! Oh really Benetton could not have been that clueless to believe that this ad campaign was going to be successful? Photoshop is a beast..SMH!

The ad is part of a new series under the Unhate Foundation banner, which sees Benetton pair various unlikely kissers. Ads featuring various political leaders kissing one another – including one showing Barack Obama kissing Venezuela’s Hugo Chavez – have been unveiled around the world.

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