One Life One Test

This One Life ad campaign is making its round on the Internet for individuals to become aware of their present and past physical behaviors….well you know what that means. As the slogan states ” Each Time You Sleep With Someone, You Also Sleep With His/Her Past.” For some of us that could be thousands of individuals bed for the few seconds of pleasure. When Aids first hit the scene on the airwaves I was a college student and wrote numerous term papers about the deadly disease…totally advocating for a cure that we have yet to see from the folks who collect billions every year for research. Until that cure come along there is an ad campaign that attempts to get our attention. This tastefully ad campaign is nicely done.Get tested for HIV even if your married….my husband lost his brother in 1995 to AIDS and he was married too! Two of my brothers had aquired the HIV virus in 1995 and one died from the complications of HIV. Despite taking lots of medicine his health continue to decline…he put up a good fight too. He would have been a doctor today. Get tested people, it could save your life.

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Photos Title – click photos to enlarge

1.) One Life: Couch 2.) One Life: Shower 3.) not sure 4.) Love Life Stop AIDS: Gay 5.) One Life: Bed 6.) Love Life Stop AIDS: Straight 7.) Love Life Stop AIDS: Family

Each time you sleep with someone, you also sleep with his past. Get tested for HIV.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Photographer: Alain Desjean

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