Mercedes-Benz Fashion Week New York Kicks Off fashionistas will have an opportunity to ride in style in the luxury 2012 Mercedes-Benz CLS 63. Flag the Mercedes Benz with the name Fashion Force. The car will be cruising the streets of New York City for fashion week looking for fashionably dressed pedestrians and offer them local rides to their destinations. As a passenger, you also get a chance to take pictures and may receive invites to certain fashion shows.
Official Sponsor Brings 3.8 Million Shoppers into the Fashion Fold with Eight Days of Special Sales, Guest Bloggers, Live Runway Coverage, and More
PR Newswire — February 9, 2011
NEW YORK, Feb. 9, 2011 /PRNewswire/ — ideeli, Inc. (www.ideeli.com), the fastest-growing members-only online shopping site in the U.S., today announced details of its sponsorship program for the Mercedes-Benz Fashion Week Fall 2011 collections. As an official sponsor, ideeli will bring the excitement of the runway to the site’s nearly four million shoppers with a series of curated MBFW designer sales, editorial coverage and promotions. The two-year partnership began with the S/S 2011 shows and continues through the F/W 2013 shows in February of 2012.
“As an official sponsor of Mercedes-Benz Fashion Week, ideeli will again create a unique and relevant online experience for an audience of nearly four million shoppers who will be logging in daily to follow along – whether by reading the latest updates from the runways, joining in heated style debates on Facebook, or shopping must-have looks from the day’s featured designers,” said Paul Hurley, CEO of ideeli.
Online activities kick off on Thursday, February 10th and include:
Mercedes-Benz Fashion Week Featured Designer Series
The 2012 CLS 63 AMG, Brad Goreski and Team of Fashion Enforcers Seek Stylesetters in NYC
NEW YORK, Feb. 10, 2011 /PRNewswire/ — The Mercedes-Benz Fashion Force is taking to the streets of New York City in the new 2012 CLS 63 AMG to spot “stylesetters” with fresh, creative design looks and arresting appeal. Stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission.
Making its way from Lincoln Center, home of Mercedes-Benz Fashion Week, to the chicest neighborhoods in downtown Manhattan, the CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.
“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said Brad Goreski.
Fashion Enforcers include an impressive list of leading fashion bloggers including: Lauren Sherman of Fashionista, Jace Lipstein of Grungygentleman, Leandra Medine of manrepeller and Kristian Laliberte of Refinery29.
“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. ”The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”
The Mercedes-Benz Fashion Force is on patrol from Thursday, February 10th until Monday, February 14th. Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.
Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.
For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG’s Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com