There is a subliminal message in this photo. Can you just see it..it is suppose to be about the drink “Taina Coffee” to keep you awake when sleeping is not an option. I notice something much deeper. Dude is in a prison cell with big burly badass waiting for him to go to sleep….you get the picture. Check out the girl posters on the wall and then at the scrawny dude with fear in his eyes. Uh huh!
Advertising is very pretentious to say the least. My first thought is how did they get the Taina Coffee to the castaways that are stranded on a tiny dessert island but no food?
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung Jr
Copywriter: Ricardo John
Illustrator: Andrey Gordeev
Published: February 2011
The Print Ad titled Don’t Sleep, Prisoner was done by Giovanni+draftfcb advertising agency for product: Coffee (brand: Cafe Taina) in Brazil. It was released in the Feb 2011.