The FDA has issued a proposed rule that will require new textual warnings on cigarette packages, accompanied by color graphics showing the negative health and social consequences associated with smoking.
The FDA has unveiled a series of 36 graphic warning labels for cigarette packages. The new graphics would take up half the packaging and be required by June of 2011. It is the biggest change to tobacco marketing rules in 25 years, requiring cigarette companies to add graphic warning labels to packages highlighting the dangers of smoking. The cigarettes sold in the U.S. will carry one of nine labels featuring text like “Smoking can kill you” and “Cigarettes cause cancer” and images of corpses, crying babies, and diseased lungs. The labels are required under a law passed last year that gave the Food and Drug Administration the power to regulate, but not ban, tobacco products for the first time.