Blog Spotlight | Edge Neocha Chinese Creative Cutting Edge Agency

ABSOLUT ART TOUR @ NeochaED 250x530 Blog Spotlight | Edge Neocha Chinese Creative Cutting Edge Agency

The first agency of its type in China. It was started in 2008 by two Americans, Sean Leow and Adam Schokora to showcase works of illustrators, graphic designers, animators, sound designers and musicians from across China. NeochaEdge pays per project to work on campaigns and product designs for brands like Nike, Absolut vodka and Sprite. NeochaEdge will become an virtual art gallery, selling works by its artist through its website.

ABOUT NeochaEdge:

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As the premier destination for Chinese creative community news and content, NeochaEDGE’s readership is a targeted, yet hard-to-reach, group of opinion leaders and trendsetters from cities throughout China and abroad. If you’re interested in reaching this demographic, we provide the following services. NeochaEDGE showcases inspiring creative content from China. The website is curated daily and presented bilingually to bring readers around the world best-in-class original work across a variety of creative disciplines including graphic design, illustration, animation, film, fashion, photography, street / urban art, comics, painting, print-making, sculpture, industrial design, products / toys, and music.

NeochaEDGE clients 550x186 Blog Spotlight | Edge Neocha Chinese Creative Cutting Edge Agency

  • Advertising / media-buy on the NeochaEDGE web magazine, weekly newsletter (example), and our other proprietary social media properties (Sina Weibo, Douban, Twitter, Facebook, Flickr, Behance, Tumblr, etc.)
  • Creative competitions, crowd-sourcing events, and other creative culture campaigns on the NeochaEDGE web magazine
  • Creative industry recruitment and job postings
  • Outreach to and engagement with key opinion leaders in the Chinese creative community (online / offline)

 

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Description:

ABSOLUT Vodka recently teamed up with NeochaEDGE EDGE.Neocha and EDGE Creative Collective (ECC) street artists Hurricane and Tin.g to paint up the town (Shanghai, that is) with the brand’s new limited-edition “GLIMMER” bottle. We turned the GLIMMER bottles into illuminated “paint brushes,” and, with some long-exposure photography trickery from ECC shooter Yocky Zhang, we had ourselves some good ol’ light graffiti fun on the streets of Shanghai.

Working with ECC film-maker / videographer Jess Zou, we produced a short video piece documenting the creative process from inception to fruition. Check it out just below. The video is scored with a track titled “Originalism,” an original piece of music we created with one of our favorite local indie electronic musicians, Beijing-based LIman.

Last but not least, remember to “Make The Present Exceptional.”

Let us know what you think of the campaign and the content we created with the ECC troops. We look forward to hearing from you!

For more on this collaboration and the GLIMMER bottle, link here to view collaboration.

 

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