Alert | Adobe Announces New Digital Publishing Suite

Adobe announced the Adobe(R) Digital Publishing Suite, providing publishers a set of turnkey hosted services and viewer technology to create, publish, optimize and sell digital content direct to consumers, through content retailers or leading mobile marketplaces. Built on the foundation of Adobe Creative Suite(R) and Adobe InDesign(R) CS5 software, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and support for deep analytics reporting.Using InDesign CS5, PDF, HTML5 and the Digital Publishing Suite, publishers will be able to efficiently author both fixed and adaptive layouts, natively build new levels of interactivity directly in InDesign, distribute and monetize their digital editions, and optimize their editorial and advertising content for a complete end-to-end digital publishing workflow.

“The publishing industry is reinventing itself and a new era of editorial and advertising innovation is upon us as publishers target new mobile hardware platforms,” said David Wadhwani, senior vice president and general manager for Creative and Interactive Solutions, Adobe. “By leveraging the InDesign CS5 workflow and the services of the Digital Publishing Suite, professional publishers can design and commercialize a new class of innovative digital magazines to create a richer and more dynamic reading experience that will attract high-value subscribers and advertisers.”

Alert: Anyone without deep pockets can forget jumping on this bandwagon and the torrents will not get their hands on the new Digital Publishing Suite.

The Digital Publishing Suite is expected to be available in Q2 2011 and offers both a Professional and Enterprise Edition. Pricing for the Professional Edition is expected to be US$699 per month plus a per-issue fee, which scales with publisher volume. The Professional Edition price allows publishers to access the Digital Publishing Suite and create applications for all of their titles and publications. The Enterprise Edition is a custom, multi-year platform agreement that includes access to APIs for integration of back-end publishing services such as subscription management, print fulfillment and e-commerce. Adobe also offers professional services to support enterprise level custom engagements.

Read entire press release.

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