Anja Rubik wore the dress down the runway during Balmain’s Fall 2010 show. The Daily Mail reports you can buy the shorter version of the dress for around $31,000 or the longer version for $34,800. I wonder if a security guard comes packaged with the $35,000 Gold Balmain dress?
Convincing folks during this recession why they should plunk down the cash for the gold must have dress.: A spokeswoman for Balmain told the Daily Mail: “None of the magazines asked for cover exclusivity. The first cover came out in June so other magazines had seen it. No one has complained, so there is no drama at all.”
Said Elle editor Lorraine Candy: “It’s unusual because most of the time the fashion press offices make sure you don’t get sent the same things as someone else. It’s in the interest of the fashion house to make sure we all get something exclusive.