Some folks would beg to differ that having a twitter account and Facebook profile makes a difference to their company success. Job opportunities in social media are popping up faster than I type this blog post. Who knew that social media would be the next “IT” job to obtain…Awesome for twitting twiends. There are social media headhunters scouting for major companies for social media candidates…upload your resume and read the scoop after the break!
Businessweek wrote an article called “Twitter, Twitter, Little Stars” in the July 19 – July 25th, 2010 issue discussing companies rushing to hire social media whiz kids to take help them reach their bottom lines. According to the article a long professional track record is not necessarily a prerequisite to getting a social media gig.
Jim Durbin, the creator of socialmediaheadhunter.com, says experienced social media directors—business strategists capable of identifying a company’s needs and solving them using social media tools—can command $120,000 a year and up. Further down the ladder are community managers, who oversee a company’s day-to-day social media operations and earn $60,000 to $80,000. Below them are cub Twitter managers, essentially copywriters with little business experience, who typically earn $30,000 to $50,000.
The salaries vary wildly, but they are settling down in the sense that the need for social media has been established, but the experience behind it is still lacking. It’s hard to make social media work, because you’re essentially a dozen different jobs and skillsets running up against company processes that more often than not will beat you back. Thus the key to a higher salary, is learning how to navigate a company’s social and political structure.