The U.S. Army is introducing its latest extension of “Army Strong” through its newest advertising campaign, “Symbol of Strength.” The campaign will begin to roll out on television May 30 (Memorial Day). It consists of three new national broadcast television spots and will integrate a strong cinema activation, public relations, social media and an interactive web presence.
“Our new ‘Symbol of Strength’ campaign highlights the ultimate benefit of becoming a Soldier – the unique and incomparable strength inherent in every one of us serving,” said Lt. Gen. Benjamin C. Freakley, Commanding General of U.S. Army Accessions Command. “When you put on the Army uniform, you learn how to strengthen your own life, whether it’s through a strong education, participating in new opportunities that are only accessible to those serving in the Army or leading missions that will make a difference to you or to others.”
“This new advertising campaign provides a way for the Army to speak directly to our target audience,” said Bruce Jasurda, Chief Marketing Officer for U.S. Army Accessions Command. “We are taking steps to connect our potential recruits with current Soldiers, whether it’s through Facebook, Twitter, MySpace, YouTube or armystrongstories.com, where Soldiers are invited to blog about their day-to-day life in the Army. Participants will be able to view Soldier stories and post questions to Soldiers in the field. There is no better way to learn about the opportunities, education and leadership training that the Army provides than hearing it straight from those who already wear the uniform.”
U.S. Army recruitment ads is a part of the social media. “Army strong” on Facebook and Twitter for new recruits. A new iPhone app called Army Strong Stories gives users access to a network of more than 600 Army bloggers, who are writing and sharing photos and videos.