Talk about an inspiring and positive outlook for all bloggers everywhere…..the article is excellent!
It has been nearly a year since 24/7 Wall St. did its latest edition of the Twenty Five Most Valuable Blogs. Valuations have moved up significantly since then. Advertising CPMs have improved markedly since the beginning of this year. A number of the largest blogs on our list have larger audiences than they did a year ago.
All of the blogs analyzed here are private companies. Blogs owned by larger firms are not measured. Blogs used primarily as fronts for other businesses have also been excluded. Some of the blogs on the list have raised VC money and those sums can be used as guidelines if they are disclosed. The only worthwhile value is what an acquirer will pay, so any estimate needs to take into account the value the blog may have to an outside buyer. Several blogs from earlier versions of this list were sold, among them Ars Technica and PaidContent. Some of the largest blogs based on audience measurements do not have significant revenue and are also excluded. For instance, “The Daily Beast”, a large news commentary site controlled by IACI, takes almost no advertising. In theory, it has little if any economic value at all.