The new symbol is a plate to guide Americans in how much of each food group to eat. Department officials say the pyramid was tired out, overly complex and tried to communicate too many nutrition facts at once. The plate, unveiled Thursday by First Lady Michelle Obama . This is the third food logo the U.S.D.A has had in the past twenty years.
“We needed something useful, something simple,” Mrs. Obama noted. “And that’s why I like the MyPlate approach so much because when it comes to eating, what’s more useful than a plate? “
Joining her in the announcement were Secretary of Agriculture Tom Vilsack and Surgeon General Regina Benjamin.
“It’s difficult for people in a busy life. You’re trying to take care of the kids, you’re trying to get meals on the table,” Vilsack said. ” Sometimes it’s hard. The plate basically is a very simple visual that reminds you of what that balanced meal consists of.”
“We’re working to make healthy choices easy choices,” said Surgeon General Regina Benjamin at this morning’s unveiling, who linked the new diagram to First Lady Obama’s Let’s Move campaign. Agriculture Secretary Tom Vilsack followed by explaining the need for the tool, “My Pyramid was simply too complex,” he said, and is confident the new tool will be effective is a “simple visual research based icon about proportion sizes and what should be on the American plate.”
Fill half of it with fruits and vegetables. The plate symbol contains four colored sections–red, green, orange, and purple for fruits, vegetables, grains and protein. As you can see in the photo, vegetables and grains are the larger wedges, fruits and proteins, smaller. Beside the plate is a small circle for dairy–a glass of milk or a cup of yogurt perhaps.
“For many years, we’ve used the pyramid as a symbol. The reality is that it’s too complex to serve as a quick and easy guide for busy American families,” said Agriculture Secretary Tom Vilsack at a press conference this morning. Mrs. Obama added, “We’re all bombarded by so many dietary messages, it’s hard to find time to sort through all this information. When it comes to eating, what’s more simple than a plate?” she said.
“Since seeing the plate icon, I can’t help but look at my own plate differently,” Obama said. “I find myself doing a quick checklist to know that I have a balanced meal. I know that in the months to come millions of Americans will be doing the same thing thanks to Choose MyPlate.”